dimanche 28 février 2016

Pokemon Aims to Evolve in the World of Fashion

To celebrate Pokemon Day in Los Angeles, JapanLA Clothing opened a limited-time Pokémon Boutique pop-up shop featuring a collection of Pokemon clothing and merchandise. The "kawaii" or "cute" clothing products will continue to be on sale for the shop's one-month duration, ending on Sunday, March 27.

"People that wear the Pokemon-inspired clothing, they're happy," said Monika Salazar, Director of Licensing for The Pokemon Company. "It brings a smile to everyone's face and all the friends that they go meet. Everyone smiles when Pokemon is around, so we just want to bring joy, fashion, fun, and adventure to the brand."

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