Last week DC shed light on their ambitious plans for the DC Rebirth relaunch, which will involve an entirely new lineup of 32 ongoing series and a new approach that seeks to honor the legacy of the DCU. It all sounds very promising, aside from the fact that DC has yet to reveal any of the creative teams attached to these new books. But even though DC Rebirth is exactly the sort of bold move the company needs right now, I'm concerned that DC may be targeting hardcore readers at the expense of everyone else.
There's no question at this point that DC needs a shift in focus. Diamond Comics' January 2016 sales figures showed that, without a new issue of The Dark Knight III to provide a sales boost, DC sold half as many comics as Marvel did. Clearly last summer's "DC You" relaunch didn't work out from a sales perspective. Unfortunately, DC may be taking the wrong lesson from this situation. The philosophy behind DC You was essentially, "Rather than trying to make every book have a broad appeal, we're just going to make sure there's a book for every type of reader." It was a noble goal, and I'm frustrated it didn't work out better. But I'm equally frustrated that DC seems intent on moving in the exact opposite direction with this new relaunch.
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