Last Tuesday, the Fine Brothers sparked a great deal of controversy when they announced a licensing program called "React World". As a result of the backlash, the Fine Brothers have since reversed their decision to move forward with the "React World" program and apologized for the controversy in a statement released earlier today.
The Fine Brothers intend to rescind all of the "React" trademarks and applications, which include "React", "Kids React", and "Elders React", as well as "release all past Content ID claims".
"React World" was a plan to trademark and license the "reaction video" format, as well as the word "React", which many people objected to because so many people already make react videos. The Fine Brothers have built a successful business out of showing people, young and old, reacting to anything and everything. Their plan was to provide tools and assets for others to make react videos on their own channels.
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