The CG-animated M&M's characters are about to become a little more super-powered.
Mars Chocolate has agreed to a cross-promotional sponsorship with 20th Century Fox to help with the marketing efforts for next year's X-Men: Apocalypse.
The deal will include retail displays and special packaging markings, TV and cinema commercials, and social media posts featuring the M&M's characters mixed with elements of the X-Men.
The film centers on the eponymous character Apocalypse, an all-powerful mutant who awakens after a centuries-long rest and vows to start a new world order. Along the way, he amasses an army of mutants to aid him in world domination, including a disillusioned Magneto.
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