With Tomorrowland hitting Blu-ray and DVD today in the UK, Brad Bird tells us why his "challenging" film was a much tougher sell than Hollywood's franchise obsession with "playing the same tunes over and over" and also professes his love for downbeat sci-fi.
IGN: Tomorrowland is one of those increasingly rare blockbusters that's an original concept and not based on an existing property. Since you started making movies, is that becoming a tougher prospect to get off the ground and then get audiences to embrace?
Brad Bird: Of course. Marketing is incredibly important and I've had movies that have been marketed and I've had movies that haven't. So I know how important it is, particularly when you're a film of any
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