Catapulted by both anticipation and Star Wars: The Force Awakens' release in December, Disney Infinity Star Wars games and toys have raked in over $200 million in sales this fall.
Thanks to revenue from the Disney Infinity: 3.0 The Force Awakens play set, released on the same day as the film, the franchise has now passed both Skylanders and LEGO Dimensions in the toys-to-life category, according to Fortune. In December, John Vignocchi, VP of production at Disney Interactive Studios, confirmed the game's number-one ranking in the genre.
SuperData Research CEO Joost van Dreunen said the positive reception to The Force Awakens helped sales for Disney Infinity, stating that because Star Wars is one the most recognizable franchises "it allows Disney to demand a higher minimum guarantee as part of the various licensing agreements."
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